Internet and mobile adoption in emerging markets is growing at a faster rate than anywhere else in the world and their social network users are more engaged. Global businesses can look to divert some of their online ad spend into these emerging markets now to capitalize on this growth. Online ad spend is lowest in these countries and therefore investment here will may see a greater ROI.
Check out this info graphic created by a team including my friend Kevin Dunne that shows the relationships and growth of social media, internet and mobile engagement in areas around the world.
Social Media Engagement | Mobile Engagement | Internet Engagement